Esther S. Kim
Brand Marketing Strategist based in the Bay Area, with a focus on brand activation + marketing operations for future-forward brands shaping the way we eat, think, and make food.
I specialize in brand activations across social, print, web, and email.
With over a decade of experience in food service, my hospitality background deeply inspires the branding principles that drive my work.
Just like in hospitality—where every detail is designed to delight and serve—I like building brand materials and touchpoints that anticipate consumer needs and move brands forward ➙➙
From email newsletters, to social media, I have over 4 years of experience in creating cohesive touchpoints.
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Ensuring brand consistency across all marketing materials, including monitoring brand perception, and contributing to brand development initiatives.
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Executing multi-channel marketing campaigns (e.g., digital, social, email, content).
Monitoring campaign performance and making data-driven optimizations.
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Developing messaging frameworks for products to ensure consistent language
Creating tools and resources for sales teams (pitch decks, product demos).
Providing training to ensure sales teams can effectively communicate product value.
