Capitalized on bouncy branding and data-driven messaging to inspire food innovation and drive consumer awareness of an audacious food category - upcycled food.
social media • trade shows • events • video • email • web • collateral
Building a better food system where all food reaches its highest and best use.
Trade Shows + Events
Designed brand touchpoints at in-person events. These gatherings were aimed to inspire food innovation, advance partnerships, and provide an equitable platform for both large food giants and small cpg startups to pitch their products to retailers and investors.
Translated market research into a comprehensive marketing toolkit to equip members on marketing best practices and on how they can leverage their upcycled certification to retailers and consumers.
Strategic Messaging
Social Media
I lead content development process for social channels and produced content as necessary.
Researched sourcing practices, industry news, and product ingredients to highlight products and create educational captions.
Creative Direction
Brand Video
Fine-tuned the script, visual elements, and curated high quality b-roll to ensure brand consistency and messaging.
Photoshoot
Visualized these products and ingredient shots and served as project liaison between featured brands and creative partners for this photoshoot.
Consulting: Melissa Fears
Branding & Identity: Modern Species
Photography: Heart Creative